I ♡ 2012 already

Crown Soc. in 2012!!!

I’m in Japan! Aside from Skype / Google Hangout sessions, some emails, and hacking together a social media launch plan for our biggest client yet, I’ve been able to enjoy relaxing and reminiscing about our first 6 months. It’s been STUPID AWESOME!! I was optimistic about Crown’s potential — obviously: I left a job I loved to do this — but we’ve been even more successful than I’d imagined. It took only 4 months to become profitable with a relatively stable revenue stream, and the team — here’s where I shout out Lisa Li, Saul Spady, and Shena Bannick — continues to impress. Stay tuned for more good things in 2012!

Crown Social Agency Party


We had a party on Nov. 10th. David Nelson from Il Bistro created three specialty cocktails along with two punches, we had hard milkshakes and burgers courtesy of Dick’s Drive-Ins, and spiked coffee, tea and hot cocoa courtesy of Pot O’ Gold Coffee. Truckasauras and Danny Ames provided the music, and Gabe Jones, Steve Gramling, and Jessica Knollmeyer took photos.. Our Twitter hashtag, #crownswizzle, trended in Seattle at around 7:30pm.

Bloated Twitter Fail Whale

Twitter’s iconic mascot is bloated and sickly. Which cut of meat are you?

Team Crown Social

Crown Social Team

So far, so good.

New business whirlwind

It’s been a whirlwind at Crown Social. We’ve been buying last-minute plane tickets to California to pitch a big potential client. One of our new employees worked at Ogilvy PR for almost five years, and has been implementing processes that will alleviate the growing pains that come with a new business. We’ve also been fortunate to have an SMB consultant help us diversify and streamline our business development efforts.

I’m no longer concerned about whether there is enough demand in the marketplace, and I am strongly convinced that the quality of our strategic offering is world-class; I am now worried only about keeping our cash flow positive while we’re trying to grow.

But this weekend has been productive. Aside from polishing off some work for an existing client, we also finalized a big new business pitch and secured a little more than $50K in new friends-and-family investment. We just kicked off a new client last week and are in the process of making a couple of solid case studies from our previous work…

Oh, and we’re having an open house at our offices on Thurs., Nov. 10th. We’d love to have you if you can make it.

Have you heard about KidZania?

Just heard about this crazy idea from some friends who are visiting from Tokyo.  At a high level, it’s like Disneyland, except kids take jobs instead of “playing.”  Honestly it sounds like a lot of fun, but then I used to dress up in brown and deliver packages to the neighbors when I was younger.  There is evidently a vocal minority who think that KidZania is glorifying capitalism.  Part of the allure to potential franchisees is the high level of corporate sponsorship; kids work in a Coca-Cola bottling factory, manage a McDonalds, etc.  Anyway, it appears that a VP Marketing from Nintendo of America has been tapped to bring the idea to the U.S.  I can’t wait to take CC.

More info about KidZania

Social Media Initiative by Crown Social

Social Media Agencies

My dream is to build an agency because I am passionate about engaging people in unique and compelling ways, and because I am passionate about quality and detail, I want to be involved in the process from start to finish, end-to-end.

Social media marketing is clogged right now with “a lot of small, cute little agencies that think it’s all just about tweeting,” [quote by Jon Bond, CEO, Big Fuel] but nothing could be further from the truth. Can a dyed-in-the-wool strategist who is faithful to cross-channel integration differentiate from the pack enough to survive the downward pressure on service prices (especially among SMB clients)? Follow the saga in real-time as we build a Social Media Agency in Seattle, WA.

Startup life

Romantic and dangerous, the life of a startup keeps me on edge. I’m always alert, always on the lookout for a new hustle.

“We’re carving out a niche by being the agency that combines enterprise-level understanding of the social landscape with traditional marketing know-how and hyper-local guerrilla viral word of mouth experience for the benefit of badass challenger brands.” Booyah. Now you know.

In other news, I’m about to delete the new Lady Gaga album off my iPod.

Elected to the board of the Seattle Ad Club!!

seattle ad club

Sweet! Couldn’t be more excited about joining the Seattle Ad Club this year. There are a couple of other Wunderman peeps on there too, so it will be a good way to stay in touch with them, and there are a lot of opportunities for new events, sponsorships, etc.

Checked out the Seattle chapter of the Keiretsu Forum today too. It was really interesting for an entrepreneur like me to hear other entrepreneurs and CEOs pitch their companies and then to hear some sharp investors talk about what they liked, potential pitfalls, etc.

In other news: it’s extremely time consuming to start a business! lol 

Social Media Consulting

Day one was rad. There’s a lot of demand. We are successfully combining knowledge of Internet applications and social media with traditional marketing best-practices. And awesome, of course. T-Mobile is a runway model home for the holidays dressed in her sweatpants, and we wholeheartedly recommend that Microsoft buy Abercrombie and Fitch because they would both gain crazy brand symmetry. Haha – Chicago’s W3 already had that idea: pairing Bieber with Xbox. “You should have seen their faces.” Ridiculous.

lol!! ||| CTAs for days! || @crownsocial


Crown Social Agency

Young Kreayshawn is the perfect mix of grimey and elegant

Young Kraeyshawn

Hat tip to my boy Justin for turning me onto this yay area wickedness

New Social Marketing Agency!!!

This summer I am launching a new venture. I’m opening a social media marketing/dev shop in July. And as you might expect, I’m looking for a summer intern :P (笑)
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
More about the internship:

You will learn a ton about technology, social media, and starting up a business. We will be developing and productizing a new Social intelligence tool for small businesses, managing Twitter and Facebook accounts and planning viral events and campaigns for our clients, and helping shape the ways companies use and get results from social.

Desired candidate has
â–  personality
â–  excellent time-management skills
â–  passion for social media, events, and/or marketing
â–  web experience a plus

Interested parties should holler @zapan on Twitter

Frank Ocean is a pimp

The only thing I did this week at work was accept this award FTW

Lester Wunderman
Lester Wunderman looks a little like Warren Buffett! The award came with a cheddar too. Open up and say ahh.

I ♡ たこ


Mischief at the 2011 Seattle ADDY Awards


This was part of a T-Mobile advertising spread in Rolling Stone. Theophilus London is the shit, and you also have to love the magenta touches.

March 2011

I pulled out a tube of Gouache I bought while I was living in Paris (feels like yesterday), and it was all dried up. Sometimes it’s better to refresh your things — my sense of aesthetic has gotten more refined over the years; things I used to proudly hang on my wall now lay crumpled in the garage — but the quality of paints and other durables has gotten much worse due to high materials costs. Anyway, I’m using a small bottle of Whiteout for now, but I’ll need more.. and a bigger brush, because experimentation sometimes ends ugly.

Appreciating Chevy’s Marketing at SXSW 2011

Appreciative of Chevy's marketing..